PROJECT DEVELOPMENT / 01
YDG / Lucid Dreams
Building a surreal visual world that carries across music releases and live promotion.
Visual development · Creative direction · Release artwork · Campaign adaptations
The project
Lucid Dreams brings release artwork and live-event promotion into a shared visual language. This project brings together the Remember Me artwork and Mission Ballroom show campaign, with each piece designed to feel connected while serving its own format.
The direction
Blue and violet environments, eye imagery, distorted space, and bold red typography establish the visual world. The contrast between dreamlike imagery and direct, oversized type gives the campaign both atmosphere and a clear identity.
Developing the visual world
My contribution connects the image concept, color, texture, and typography into a cohesive direction. Remember Me uses a silhouetted figure and dog within a surreal setting; Mission Ballroom places a falling figure inside an eye. Those distinct images share a palette and visual tension that connect the work.
From artwork to campaign
The artwork extends into square release covers, 11 × 17 posters, portrait social posts, and story layouts. The development challenge is to carry the identity through changing proportions while keeping the title, imagery, and event information legible.
A connected set of release and event assets, with room for each piece to retain its own story.