Release artwork / Visual development / Motion
BIG FLORIDA
A series of distinct worlds for Big Florida. Trophy Room, Turn It, I Need Dat and In the Club each begin with a memorable image rather than a repeated cover template.
The concept
The work moves between a constructed scene and a direct graphic statement. Trophy Room turns the idea of a collection into a display cabinet: a contained world of objects, lighting and detail. Turn It takes a sharper route, using a claw-like form and forceful typography to establish an immediate focal point.
Developing the collection
Each release has its own visual language, with image and title sharing the job of setting the tone. The Trophy Room motion study gives the cabinet another dimension through movement and changing light, while the front and back artwork extend the same setting across the release package. Seen together, the collection shows different ways to make a track feel tangible: as an object, an environment or a bold graphic gesture.
