BENDA / Release artwork & show campaign
BEAT THE BLOCK
A gritty visual world for BENDA’s Beat the Block EP and its accompanying tour campaign, developed in summer 2023.
The concept
Beat the Block was the first full EP and tour collaboration between BENDA and Be Safe Studio. The direction starts with the character of the music: hard-edged, gritty and direct. Cover artwork establishes that atmosphere before the campaign carries it into event promotion.
Across the rollout
The project connects release packaging, show flyers and moving visuals. Poster variations make room for changing event information, while the motion pieces extend the same visual language into a live context. The work below brings the artwork and visual examples together as one connected campaign.
